Work & Experience
The functions developed with three people in my charge were: Development of specific Communication and Marketing Plans for all companies of the group, developing an omnichannel plan that includes the network of stores (more than 250) and the ecommerce. Development and management of ecommerce (www.ferrokey.eu) and two B2B´s (www.comafe.es and www.ferrcash.es). Development and management of the dropshipping project. Coordination and supervision of content management (B2B and B2C) and Social Networks (LinkedIn, Twitter, YouTube, Facebook). SEM management coordinating external agencies. Retargeting (Criteo), Affiliation (Tradetracker) and Google Shopping and Adwords. SEO management coordinating external agencies (inbound marketing, linkbuilding, etc.). Selection of collaborating agencies, suppliers of printing, audiovisual production, design of logos and corporate image, keeping a line adapted to the image needs of the company. Coordination and implementation of the annual promotional plan with the design and printing of 8 brochures with a circulation of more than 1 million copies.
The functions developed with two people in my charge were: Development of communication and marketing plans for both companies. Marketing actions to generate demand through direct marketing (mailings, telemarketing and e-mailings). Corporate image: selection of partner agencies, providers of print, audiovisual production, logo design and corporate image, maintaining a proper line to the needs of the company's image. Developing, updating and control of the entire company's business information (data sheets, catalogs, user’s manuals, installation manuals, presentations and case studies). Implementation of SEM campaigns (Adwords) Management and control of SEO with Google Webmaster Tools and Google Analytics. Writing, sending and tracking press releases, interviews and opinion pieces, and the relationship with the media (press). Creating and managing web content and social network profile (LinkedIn) Management of the website and microsites of the group. Maintenance of intranet (datasheets, price list, white papers, photos) Editing and sending of the newsletter. Coordination of exhibitions and events (seminars, professional conferences and trade fairs). Organization of events for staff (Christmas lunch). Collaboration with management in maintaining relationships with foundations and associations.
The functions developed were: Creation and design of the website. Integration with social media networks. Development of online marketing campaigns (SEO, SEM, SMM). Development of online advertising campaigns (banners, newsletters). Management of hosting, domains, mail server.
The functions developed with one person in my charge were: Design communication & marketing plans for each Partner. Manage co-op marketing funds Implement, coordinate and control the marketing activities in the distribution channel (working together with the sales department) agreed with the Partners. Demand Generation Actions (Leads) by mailings, telemarketing & e-mailings. Design of promotions and cross-selling activities. Creation of a loyalty programme for the plastic card division. Company Image: selection of agencies, printing providers, audiovisual production, logotype design & corporate image, maintaining a suitable line according to company needs. Elaborate plans & communication rules according to the business plan. Collaborate with the General Manager in the public relations with partners. Design & update of all the commercial information (datasheets, catalogues, adverts, banners, presentations & case studies). Writing & sending of press release and articles to media. Keep the website & microsites of the group updated (datasheets, price list, white papers, photos, etc) and edit internal newsletters ( healthcare / retail / logistics and parcel ) Assistance & coordination in tradeshows and other events (roadshows, seminars, workshops, etc) Organization of internal events for the staff